• How to plan your radio campaigns so that they work
• The importance of package design
• Web site design errors that can move your site to the internet abyss
and much more...
Although radio stations produce your spots for free, it may not always be the best way to get your radio advertising off to a good start. There are many factors that will determine the success or failure of your campaign: Spot placement, frequency of radio ads, offer presented, competition and more. But probably the most critical aspect is that it may all rest in the hands... (read more about radio spots...)
The first two and most important things to consider when planning your corporate event is whether to:
1. Have your (often) untrained staff devote all their valuable time to set it up, or:
2. Hire a professional corporate event planner to do what they do best.
What may seem like a simple process can turn very nasty when things go wrong. This usually happens because company staff are not familiar with the event planning process and can miss one of the many vital details. For example, here are just a few things to consider when planning a corporate event.
Graphic Design is an all-encompassing term to convey communication through a visual means. Often, this may involve several disciplines like layout and composition, fonts, images and illustration - all tastefully and creatively executed.
In the Ad trade, Graphic Design is a key element in attracting consumers and creating the desire to buy. What ultimately separates good graphic design from great, is how it affects a company's bottom line. Commercial artists know this and are very good at suppressing their urge to join the ranks of the Old Masters in lieu of a weekly paycheck. In fact, experienced graphic artists are well paid to affect our sensibilities. Just look at the world's most famous logos and how much they impact our trust and their respective company profits.
Clearly, art sells and can make the difference in your bottom line. Again, one secret to making money is really not to waste it. But how does one know if the graphic design elements in an Ad will work at all? The money-saving answer is...(continue reading about graphic design)
Battling for prime selling space on store shelves continues daily with winning products that owe much of their success to the visual impact of their package design.
With so much on the line, packaging is one area that requires extensive knowledge about the product, the competition, consumer behavior, trends, planograms, shipping and big box packaging guidelines. It also helps to be a creative thinker.
Unless you have been in the Package Design trenches for a while, the best decision you can make is to consider Noasound to get your products noticed. We can make a huge difference in how well your product presents and appeals to store buyers and consumers. In fact, here's our strategy for clients to save money when developing a new or redesigned product...(read more on package design)
SEO means Search Engine Optimization. It is the "secret ingredient" that propels web sites to the first pages of the search engines.
Those that make it, all enjoy the free "organic" traffic that comes from being at the top of the list. But how do you get your site there? And once they are there, how do you get them to buy? Let's answer the second question first. Truth be told, once a visitor arrives, the only things that will make them buy, is their state of desperation or the power of the content on the site. This is the part of optimization that is rarely discussed. SEO promises traffic - not sales. Without inspiring content and calls to action, all the effort put in to attracting visitors is wasted. What you need is to convert online shoppers into buyers.
How does one overcome this problem? (Read more about SEO)
It can work as a TV, Radio or Newspaper. It can be Encyclopedic, the Town Crier, Problem Solver, Order-Maker and Order-Taker all in one. Yet companies are only now harnessing its full potential.
But it is all for naught unless you either have:
1. A huge (Loyal) customer base or,
2. You are on the first pages of the search engines.
The truth is, that simply having a web site does not guarantee exposure or sales. Your website must... (read more about web site design)
Read our special section to discover 10 WAYS TO SQUEEZE THE MOST OUT OF YOUR ADVERTISING COSTS.
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