The voice is a wonderful thing.
Used properly, it can move you to tears, unleash a fury of anger, sooth both physical and mental pain, irritate you like chalk on a blackboard, hypnotize you into the most embarrasing behaviour, fire you up and motivate you to accomplish the most daunting tasks, raise up a nation to battle, seduce the most cold-hearted soul and yes, it can certainly convince you to happily part with your money.
In fact, announcers and copywriters who make radio production their livelyhood, are paid quite handsomely to get you to do things that are not on your priority list.
Ever listen to a movie trailer? Listen to the announcer. His job is to get you to see that movie. Whether you realize it or not, the impact of that voice lasts longer than you may be aware of.
You may remember the visuals, but it is the EMOTIONAL AUDIO IMPRINT that leaves you with a "I've got to see this when it comes out!" memory.
It is the same subliminal effect that radio can create.
The problem faced... |
