SEARCH ENGINE OPTIMIZATION
A blessing for budget-conscious advertisers during the recession.
In Pursuit Of Page 1 • Search Engine Ranking
What Your Website Designer Won't Tell You
I've written this article to give you a better understanding of how search engine optimization works and how we can get your site to rank high in the search engine results.
If you're looking for "black hat" techniques or some clever software for a do-it-yourself endeavor, you won't find it here.
We don't use any optimization techniques that go against the terms of service outlined by the search engines and that could conceivably ban your site.
Our approach is to analyze your website design, the coding, the keyword structure of your content, the internal and external linking structure, your current search engine ranking as well as other optimization requirements. We then systematically engineer all these elements to your advantage so that your web site scores high and achieves the top rankings on the major search engines.
What is crucial, is that you understand how powerful a part the search engines play in the success of your business.
If you are serious about substantially increasing your traffic, sales and profits then you must continue reading...
THE COMPETITION
With more than 4 hundred million searches executed daily, it is not surprising that search engine traffic (know also as organic traffic or free traffic) can impact the bottom line of your business. With search engine queries offering up to 250% more in clicks than any of the paid or sponsored ads appearing on Google, web site optimization is something to seriously consider!
In fact, if your site isn't optimized for top search engine ranking, you are inadvertently driving huge amounts of traffic to your competition!
Why? Because more and more, the internet is the consumer's first choice for product, price, service comparisons AND PURCHASES!
For example, picture this: Every single day of the year, hundreds if not thousands of people make the decision to finally purchase a product or service they have been thinking about. In many cases they have put it off for so long that they feel driven to make that purchase. This is not impulse buying - it is determined buying! They want it and they want it now!
What follows next is a quick search on the internet to narrow down the best site and best offer. (Interestingly, many people assume that because you are on the first page of Google or Yahoo, that you have some sort of endorsement from these search engines.) This, of course, is not true but your potential customer isn't there to understand website optimization and the prerequisites of search engines. SHE IS THERE TO MAKE A PURCHASE!
So in the search box, she types in the keywords that define her request and she is quickly transported to the "best" web sites that can satisfy her driven desire to make that purchase - today!
So, what is YOUR site ranking in the SERPs (search engine results pages)?
If it isn't ranked on the first or second page, you are virtually invisible and the sale goes to your happy competitor.
This scenario is played out day after day with thousands of dollars slipping through your fingers.
As the internet becomes the key influence in media, advertising and the decision-making process of offline and online sales,those who do not harness its power are simply taking themselves out of the game!
It doesn't have to be that way. Within weeks, your web site can be sending you a steady flow of ready-to-buy prospects.
HOW DO YOU GET TOP SEARCH ENGINE RANKING?
The simple answer: Use PPC (pay per click) Advertising.
Although this is an important part of your media mix budget, the question remains: WHY ARE YOU PAYING FOR FREE SEARCH ENGINE TRAFFIC?
You shouldn't have to. With search engine optimization, your site gets free organic traffic. This means that you can make better use of your advertising budget on many authority sites within your niche to "buy" traffic that isn't obtained organically through the efforts of SEO.
The more important question is: How can you get to page 1 or 2 on the search engines and get an uninterrupted flow of free traffic?
It is important to know that the competition is fierce for first page ranking. Thus, it stands to reason that search engine optimization is not one simple technique but a balanced, well thought out plan of action requiring many different elements, testing and a lot of persistence!
Here's the approach we've had tremendous success with over the many years of getting top ranking for our clients as well as for ourselves.
We analyze your site and its current ranking. After we get our report, we then work with you to determine the best keywords to use on your site page. These keywords basically define the product or service available at your site and they are the words that people use to do a search.
People type in the keyword that matches the keyword on your site and presumably they are taken to your site.
Now at first glance, it looks like this is pretty simple. Just use the most popular keywords that define my site and bingo. Wrong! They go to the list of sites as presented by the search engines. And this, requires more than popular keywords.
Specific keyword phrases are what we cherry-pick to move traffic to your site.
#2: CONTENT ANALYSIS
A fundamental truth in the search engine wars is that a search engine's top priority is to deliver information that is relevant to the search request that a person makes.
If the search engines fail to do this, they are out of business. It is for this reason alone that the content on your website MUST be
keyword rich and relevant to your product or service in order to gain credibility with the search engines.
What we do, is assess your content and re-write it to meet search engine requirements. This means that the keyword phrases to be used are strategically placed, coded and emphasized to achieve a prominent and balanced density within the body of your sales pages.
Doing this incorrectly, however, can cause some nasty problems. For example: Use a keyword phrase too many times and the search engines consider this "keyword stuffing" and can penalize your site.
Our professionally written pages are written for the consumer while respecting the "unwritten" requirements search engines expect.
#3 SITE NAVIGATION AND INTERNAL LINKING
Navigating a site should be easy for all your visitors. But it should also direct the search engine spiders properly.
We make sure to do both by working closely with your webmaster(s) in setting up a solid navigation system and creating a linking structure to benefit your most important pages.
#4 META TAGS AND CODING
After a page is properly re-written, we examine the structure of your coding. This is important because the search engines rely on specific algorithms to assess your site. They do this by sending out "spiders" that evaluate your site.
This is a fascinating area in the world of programming and extremely complicated. Suffice it to say that no one knows what these algorithms consist of nor what their criteria are. It is also important to know that search engines are continuously tweaking or changing their algorithms which invariably keeps search engine optimization as an inexact science. Thankfully, we are able to keep up with the major changes and can adjust our optimization techniques accordingly.
Is your web designer sabotaging your site?
After examining your coding, we go about making the necessary changes and revisions so that your site is search engine friendly.
Sometimes this is a problem because many sites are written using flash, frames and javascript which cannot be well read by search engine spiders. This is a very common problem because many web site designers spend their time trying to impress their customers with fancy visuals but don't realize they are creating invisible web sites! There are ways around this but it requires more time.
#5 SITEMAPS
In order to make the search engine spiders index your site properly, it is important to create a site map that uses the "Site map Protocol" and list all the URLs on your site.
#6 SEARCH ENGINE SUBMISSION
After your site is properly optimized, we go about submitting it to the major search engines. These would include:
• Google
• Yahoo
• MSN
• DMOZ
• AltaVista
• AOL
• Lycos
• About
• HotBot
• Netscape
• LookSmart
• FindWhat
and others
Truth be told, a submission to just the 3 major search engines covers approximately 95% of internet search traffic. (source: hitwise)
#7: SITE MONITORING & REPORTING
After the search engines receive our request for indexing your site we begin to monitor your site's performance. Typically, it can take up to 8 weeks and possibly longer, to see your site listed. Your pages will begin to show up on some search engines and because many search engines share the same databases, it leads to a domino effect.
At this point, you will start to see a steady daily flow of visitors to your site. Not only will you see it in the reports we send you, but you will see it in your bottom line!
You will receive a monthly report that shows you which keywords are ranked and their exact position in the search engines. You will always get the latest information and instantly see the results of the work we do for you!.
If your site doesn't make the top 20 in good time, we then look for a solution and make the proper adjustments until you attain a top 20 page ranking!
#8 EXTERNAL LINK BUILDING & NAVIGATION
A very important part of search engine optimization is the the integration of inbound links to your site.
We evaluate hundreds of web sites and determine which ones are the most complimentary and compatible to yours.
We also insist on securing links from authority sites in order to add a greater relevance to your site.
There are no shortcuts here and each promising web site owner is contacted one by one to establish a link partnership.
#9 RESULT MEASUREMENT AND ANALYSIS
There's nothing more revealing than the real-time statistics that can be gleaned from your visitor traffic. Here is where you see your website's busiest parts of the week, day and night, 24/7.
You can analyze the keywords that were used to locate your site, which search engines were used, which link partners are working for you, and what blogs or articles are delivering traffic.
You can see which pages are visited first, which of your products are the most popular, how long a visitor stays, where they are located geographically, the entry and exit point of their
visit and much more.
With all of this information, the work we do to optimize your website is clearly quantifiable. More importantly, it allows us to pinpoint any weak spots in the development of your site and helps YOU - adjust your on-page inventory and other variables to help increase sales.
The information retrieved from traffic and keyword analysis is priceless and no optimization is complete without it.
We offer 2 optimization packages to choose from:
• LOCAL OPTIMIZATION PLAN
• GLOBAL OPTIMIZATION PLAN
#1
The local optimization plan is directed to local businesses that want to make sure they are the top dog in their niche within the local areas they service.
This would generally be considered state/province/city-wide.
#2
The global optimization plan is directed to businesses that want to dominate the internet within their niche and wherever their English speaking market resides.
This would generally be considered areas like North America, The British Commonwealth, Australia etc.
The Realistic Goals You Can Expect
•Top 20 ranking for 10 keywords
As part of all our packages, we pre-select a total of 20 well chosen keyword phrases that your company wants top ranking for. This, of course, is done with your input and approval.
Typically, you should end up ranking in the top 20 for 10 of the keywords chosen. If we encounter a problem with one of the keyword phrases, we load another choice to achieve what we set out to do! More often than not, you could end up ranking in the top 20 for all 20 keywords!
To achieve top website ranking we also analyze and re-write the content on the 10 (max) most important pages of your web site.
Something to note is that search engines periodically adjust their algorithms which may cause a drop in your rankings. This is a fact of internet life when dealing with search engine optimization. It's something we cannot control. Thankfully, these blackouts are most often temporary and we can get you back on track within a short time.
To recap, Here is what we offer in all of our packages:
Keyword Analysis
We consult with you to select the best keyword phrases. We then analyze their potential for delivering maximum exposure and traffic.
Organic search engine optimization
We do a deep keyword analysis, select the top performing search phrases and incorporate them within your web pages to drive traffic to your site.
Content editing and rewriting
Your web pages are reconstructed with professionally written pages offering keyword-rich content that satisfies the needs of your visitors as well as the search engine spiders.
Site navigation and Internal Linking
We assess the linking structure of your site so that it is as user-friendly as possible while satisfying the search engine robots' requests to determine the page prioritization of your site.
Meta Tag insertion
This resource is fundamental to effective web site construction and we make sure that the best titles, description and keywords are properly chosen and placed so as to appease the search engine gods.
Site map creation and submission
We help direct the search engine spiders to all your web site URLs by submitting a site map.
Search engine submission
We submit your Website to the key search engines and directories.
Site monitoring and reporting
After your site is submitted to the search engines, we monitor the performance of the site optimization and submit reports on the which keywords attain top ranking.
Link Building Services
Seeking out link partners is an essential part of the optimization process. We research the most compatible and complimentary sites with a high PR (page rank) and submit repeated requests for link exchanges.
Results measurement and analysis
We make sense of your visitor stats and help identify any weak links in your website construction.
You will receive monthly reports to reveal the ranking of your keywords, as well as weekly reports of your traffic.
(In fact, you don't have to rely on OUR ranking reports. You can investigate your rankings for yourself simply by doing a search for any of the keywords that you have agreed upon. There's no way to fool you - Nor do we want to! Search engines like Google, Yahoo! and MSN are actually auditing our work for you!)
We're committed and work hard for you to make sure your website gets flooded with receptive search engine traffic!
As we mentioned before, rankings can climb or sink at any given time, which is all the more reason to align yourself with experienced professionals who can maintain your top results.
There you have it. We've laid the facts out for you. You are now fully clued in and understand that, as you are reading this, hundreds of hungry prospects are missing out on your offers and heading straight to your competitors simply because of one thing:
You are nowhere to be found in the Top-20 Rankings of the search engines!
One of the ingredients that search engines like Google use to determine
the value and ranking of a site is the age of a site. All the more reason to act quickly.
If you are in the pre-launch stages of site building, give us a call. We can start immediately to implement the corrective elements necessary to become search-engine-friendly before the main optimization of your new site begins. This alone will save you big bucks in having to rebuild your site later.
Don't sit back and watch your competitors reel in tons of qualified leads and closing sales.
You now know that you can leapfrog ahead of your competition and turn the tables around with search engine optimization (SEO).
There is nothing like getting a continuous flow of free traffic visiting your online store. The sales volume potential from Top Search Engine Ranking is absolutely immense!
All that's left, is for you to take action now. Click here to get started now. We'll get the ball rolling immediately, so you can join the elite few who are wise enough to get their websites to the top of the major search engines.
WARNING: Beware of any search engine optimization company that;
1. Offers a guarantee. The only guarantee possible is that the site will be optimized. All ranking is ultimately determined by the search engines.
2.
Aren't ranking high in the search engine results themselves. After all, if they can't do it for themselves....
NOTE: Noasound dominates the top 20 positions on many of the search engine listings for the keywords listed in the table below. (listing may vary over time). To verify, just copy & paste any of the terms (without quotations) listed below into your Google, Yahoo or other search engine window - and do your own search.
Call us today for a FREE ASSESSMENT of where YOU rank.
To your success,
Noah Salzman
President
NoaSound Advertising (514) 696-9443 page1@noasound.com
Right now, hundreds of hungry prospects are heading straight to your competitors simply because you are nowhere to be found in the Top-20 Rankings...!
So, what is your site ranking?
If it isn't ranked on the first or second page, you are virtually invisible and the sale goes to your happy competitor.
Why on earth are you paying for free traffic?
"...singular broad term keywords could push you back thousands of pages into the abyss of pretty, but useless web sites - never to be seen."
"...many website designers spend their time trying to impress their customers with fancy visuals but don't realize they are creating invisible web sites!"
Why bother building a website that no one will see?
With A Top Ranking On Just Google, Yahoo And MSN, Your Website Is Open To Approximately 95% Of All Internet Users!
"...a submission to just the 3 major search engines covers approximately 95% of internet search traffic."
The information retrieved from traffic and keyword analysis is priceless and no optimization is complete without it.
...become search-engine-friendly before the main optimization on your new site begins. This alone will save you big bucks in having to rebuild your site later.
There is nothing like getting a continuous flow of traffic visiting your online store. The sales volume from Top Search Engine Ranking is absolutely immense!
